Shannon Lohr Factory 45

Factory45: Sustainable Fashion Entrepreneurship Program

Factory45 is a comprehensive, self-paced program designed to guide sustainable fashion entrepreneurs from the initial idea stage to a successful product launch. The program uses action-based modules, a curated supply chain database, templates, and virtual training sessions to help participants build a sustainable fashion business from concept to market.

Program Overview

Factory45 is structured into five key modules, each focused on a specific area of business development. Participants will gain hands-on skills, access valuable industry resources, and receive expert guidance on everything from sourcing eco-friendly materials to launching a successful ecommerce strategy.

Module 1: Sourcing

This module teaches participants how to effectively research and source fabrics and materials needed for their apparel products, accessory lines, or collections.

• Access to a database of hundreds of suppliers offering sustainable fabrics and low minimum orders.
• Strategies and scripts for reaching out to suppliers to build relationships and start sourcing confidently.
• Insights into sewn manufacturing, detailing what to expect, common mistakes, and how to efficiently source materials for production.
• An overview of sustainability to help entrepreneurs identify what makes a fabric eco-friendly and determine if it’s suitable for their product.
• A materials inventory template to track fabric and material needs for production.
• Training on creating sketches and a professional spec sheet, even for those who aren’t skilled in drawing.

Module 2: Brand Identity

In this module, participants will learn how to define their brand, identify their ideal customer, and create a compelling brand message that resonates with their target market.

• Lessons on smart business principles to keep entrepreneurs lean and avoid debt.
• A complete brand strategy to build a visual identity and connect with the target audience.
• A pre-launch strategy focused on generating leads and creating a base of early adopters.
• Implementation of the most effective marketing tactic for ecommerce product launches.
• Development of a “traffic engine” to convert interested customers into repeat buyers over time.

Module 3: Pre-Production

This module connects entrepreneurs with top designers, sample makers, pattern makers, and production partners to turn their ideas into production-ready prototypes.

• Access to vetted pattern makers and sample makers who can create a production-ready pattern and prototype.
• Resources and guidance on navigating the sewn manufacturing industry.
• Connections to production partners who work with low minimums and pay fair wages.
• A cost and budget analysis to help participants understand the capital required for production.
• A database of sustainable packaging, hangtag, and label resources.

Module 4: Ecommerce Marketing

Marketing is essential for a successful product launch. This module focuses on building buzz and attracting customers before launching.

• A proven content marketing strategy designed to attract and convert customers.
• A media outreach strategy to generate press and create excitement around the product launch.
• Social media tactics to connect with the target audience and build a base of early adopters.
• Implementation of the top 10 proven launch strategies to maximize product exposure.
• Focus on the most effective marketing strategies to save time and energy by avoiding ineffective tactics.

Module 5: Preparing for Launch

This module teaches participants how to test their products in the market through pre-selling, allowing them to gauge customer interest and raise funds before production.

• A detailed plan for launching a successful pre-sales campaign to fund the first production run.
• Guidance on creative direction for marketing videos, photography, and campaign strategy for pre-selling.
• PR strategies to effectively communicate the brand’s unique selling points and tell a compelling story.
• An exit plan for transitioning smoothly into production without stress or uncertainty.
• A step-by-step guide for a successful brand launch.

Bonus Workshop Recordings

In addition to the core curriculum, Factory45 offers access to over 100 recorded workshops covering a wide range of relevant topics. These workshops provide additional insights and advice beyond the course modules, including:

• Avoiding red flags and scams in the industry
• Using email marketing automation to nurture an audience
• Crafting a brand story for pre-launch PR opportunities
• Managing the supply chain remotely
• Financial fluency and tax season preparation
• Self-care and managing the mental load of entrepreneurship
• Working with fit models, grading, and sizing
• Building relationships with influencers and negotiating partnerships
• And many more specialized topics!

For more information and enrollment details, visit the Factory45 homepage.