Description
Peter Kell VSL Masterclass | 39.9 GB
The VSL Masterclass is an intensive 3-week online program led by Peter Kell, a renowned expert in Video Sales Letters (VSL). This program is designed to equip participants with the skills and strategies needed to create profitable VSL campaigns from day one. Through a structured curriculum, participants will learn Peter’s proven techniques and gain the ability to identify powerful hooks and angles, leading to what he calls “banger vision.” By the end of the course, participants will master a sought-after advertising skillset that can help pave the way toward achieving their personal and financial goals.
Course Modules and What You’ll Learn
Module 1: Mastering Mindset
This module is focused on diving deep into your personal motivations and goals. Peter believes that creating successful VSLs begins with having a clear vision for your ideal life. You’ll explore what your ultimate life scenario looks like—whether it’s financial freedom, traveling the world, or giving back to loved ones—and learn how to integrate these goals into your subconscious, setting the foundation for your business success.
Module 2: The Road to the Top
In this module, you’ll learn about aligning your efforts with the right business model. Many affiliates, dropshippers, and agency owners start their journey knowing they won’t stick with their initial business forever but struggle to pivot. Peter shows you how to build a brand you control, and how to leverage VSLs for greater returns. Key takeaways include:
- The simplicity of brand building for affiliates, dropshippers, and agency owners.
- Using Peter’s “VSL pitch” framework to close high-value deals, with real examples.
- Exploring opportunities like Amazon FBA and direct response campaigns to increase business valuations, as Peter did with companies like Mindvalley.
Module 3 & 4: Quick Start Guide & VSL Strategy
These modules provide a detailed breakdown of Peter’s VSL process, making it easy for you to write high-converting VSLs. Lessons include:
- Identifying “winning offers” with maximum potential.
- The VSL Flow Bible, a comprehensive breakdown of the top 18 VSLs, which you can use as a formula for your campaigns.
- Partnering with influential figures to enhance brand credibility.
- Maximizing Average Order Value (AOV) by strategically communicating with prospects before purchase.
- Using storytelling techniques to engage your audience and influence buying decisions.
- Mastering “unique mechanisms” that position your brand as a leader.
Module 5: VSL Script Writing
This module provides a roadmap for creating impactful VSL scripts. Peter shares his method for transforming any b-level copywriter into a top-tier scriptwriter. Topics include:
- The “Kindergarten Simple Pitch” technique for crafting clear, compelling messages.
- The VSL God Process, a step-by-step interview method for extracting stories from authority figures.
- Access to the Lead Bible, a collection of the most successful video ads from the past decade.
- Techniques for writing compliant scripts that align with Facebook and YouTube’s guidelines.
Module 6: Production & Filming
This module covers everything from planning to execution for a professional VSL shoot. Highlights include:
- The “Video Editor’s Playbook” for efficient editing.
- A behind-the-scenes look at a live VSL shoot with a famous author.
- Creating a B-roll shot list to visually communicate your message effectively.
Module 7: Media Buying
Peter shares insights from his extensive experience in media buying, including lessons learned from working with some of the world’s top Facebook media buyers. You’ll learn:
- Techniques to generate six-figure revenues consistently.
- Insights from Mindvalley’s ex-lead media buyer on scaling ad spend.
- The difference between “virgin” and “Chad” media buying and why the latter is essential for scaling your campaign.
- Strategies for launching successful campaigns on YouTube to achieve higher ROI than Facebook ads.
Module 8 & 9: Tools & Final Thoughts
In the final modules, Peter provides tools and strategies for finding and analyzing the most successful campaigns on the market today. You’ll learn:
- How to use spy tools to discover the most profitable campaigns and adapt them to your strategy.
- A step-by-step guide to launching your next VSL within 90 days, ensuring you’re fully prepared to create and grow your own brand.
The VSL Masterclass provides everything you need to build and scale successful VSL campaigns, transforming your skills and business potential. For more information, visit the VSL Masterclass homepage.
