Description
Perry Marshall 80-20 Masterclass (2024) | 103 GB
What’s Inside the Masterclass
SESSION 1: Mastering the 80/20 Rule and Business Optimization
- Learn how a simple, 30-minute exercise can generate 4-6% of your revenue directly into your bank account without any need to increase sales. By evaluating your sales figures and reallocating a portion of them, you’ll see an immediate impact on your finances.
- Discover techniques for gracefully ending relationships with clients who drain time and resources, ensuring they leave with gratitude rather than negative reviews.
- Uncover the hidden “black holes” that consume your time, energy, and money but do not contribute to profit. You’ll learn to eliminate waste without compromising any essential aspects of your business.
- Learn how to reframe the way you evaluate your clients, products, and services to enhance profitability while reducing workload.
- Discover a counter-intuitive approach to planning products and services that will refine your unique selling proposition while reducing operational costs by 20%.
- Understand that as much as half of what many businesses offer may not be profitable and, in some cases, could be actively detrimental. This session will guide you in identifying and eliminating these issues.
- Learn strategies to remove inefficiencies without developing a reputation as a harsh or ruthless leader.
- Discover how to send out a key, calculated signal that can attract the right kind of attention and responses.
- Gain insight into the one crucial element that surpasses all sales, copywriting, and negotiation techniques.
- Identify and avoid the “Desert Mirage,” the appealing prospect or market that lacks real potential. You’ll learn how to spot these pitfalls and save valuable time and resources.
- Understand the critical step you must take before committing time or money to any business venture. This session includes a cautionary tale from my own experience to illustrate the importance of this strategy.
- Learn the key action that places you in the strongest possible position when negotiating with customers.
- Discover the most valuable marketing asset you can own.
- Learn the essential skill every marketer and salesperson must master.
- Discover the single most important function your website must perform—something half of all sites fail to achieve and only 3% excel at.
- Uncover the top criteria for predicting the success of a new product.
- Learn about a powerful tool that can reduce the risk of product launch failure by 80%, taking only 10 minutes to implement. It’s free to use, can be offered to clients, and can turn a short consultation into a transformative session.
- Explore the reversal of conventional sales wisdom that took years to understand but could have saved me years of stress and personal strain.
- Discover a simple rule that will consistently increase your revenue year after year.
Ignoring the finer points of the 80/20 rule forces businesses to deal with:
- Difficult customers who are nitpicky, late with payments, and unreliable.
- Long payment delays, sometimes taking up to 120 days.
- Poor referrals leading to more low-value clients.
- Situations that lead to wasted time and unproductive efforts.
- And despite all efforts, these clients may still leave negative reviews after receiving your best service.
SESSION 2: The Invisible Money-Finding X-Ray Machine
- Understand how the fractal nature of the 80/20 rule provides predictive power in business.
- Learn how to extract deeper insights from everyday data, such as turning a simple statistic into powerful market insights.
- Develop the ability to identify key players in any networking event, turning seemingly casual situations into strategic opportunities.
- Discover how to find lucrative opportunities within your current customer base and launch successful products on the first attempt.
- Use techniques like the “X-Ray Iceberg Binoculars” to analyze customer feedback and predict outcomes based on minimal information.
- Learn how to conduct low-cost market tests that provide accurate predictions of customer behavior and market dynamics.
- Master the art of making highly accurate estimates and simple calculations that can reveal the true potential of business investments, products, or personnel.
SESSION 3: Leveraging 80/20 for a Strong USP
- Learn how to create compelling sales messages quickly and effectively, redefining your competitive advantage based on solid results and unique promises.
SESSION 4: How to Launch Successfully on Your First Try
- Discover methods for using minimal data to assess market size, growth, competition, and profitability, even in competitive industries.
- Learn how to identify niche markets with untapped potential, using questions and data analysis to uncover profitable opportunities.
- Understand how to free yourself from the burden of sales tactics that don’t work and focus on what truly matters for success.
- Learn to identify high-value prospects and avoid unproductive leads, enhancing the efficiency of your sales team.
SESSION 5: Increasing Revenue for Agencies, Consultants, Freelancers, and Service Providers
- Uncover strategies for effortlessly identifying profitable opportunities for clients and positioning yourself as a strategic business advisor rather than a generic service provider.
- Learn how to approach potential clients in a way that establishes trust and authority, leading to more consulting opportunities.
- Discover a technique adapted from the medical field that helps you gather all necessary client information, even uncovering hidden issues, enhancing your ability to provide valuable solutions.
- Explore how to add significant profit to your client’s bottom line and make every customer list and segment more profitable.
- Learn how to turn a small trial service into a steady income stream with minimal effort.
By applying the 80/20 principle, you’ll attract clients who:
- Offer enjoyable and engaging projects.
- Show respect and professionalism.
- Pay on time and appreciate your work.
- Provide opportunities for high-quality networking and referrals.
For more information, visit the masterclass homepage.
