Description
Oliver Google Ads Masters Learn Google Ads the RIGHT WAY | 773 MB
Google Ads Masters Course Overview
The Google Ads Masters Course is a comprehensive guide to mastering Google Ads, covering everything from setting up your account to advanced strategies for optimizing various campaign types. Designed for marketers, business owners, and advertisers of all levels, this course provides in-depth insights, tools, and techniques to help you get the most out of your ad spend and maximize your campaign results.
Course Agenda
Introduction
How To Approach The Course
About Me
Course Agenda
I. The Basics
Google Ads: A History & Overview
Gain an understanding of the evolution and significance of Google Ads.
Creating An Account & Getting Started
Step-by-step guide to setting up your Google Ads account.
Understand Account Structure
Learn how to properly structure your account for efficiency and organization.
Navigating The Interface
Familiarize yourself with the Google Ads platform interface.
II. Google Search Campaigns
Understand the Ads Auction
Learn how Google’s ad auction system works and how to optimize for it.
Build a Keyword List
Techniques to identify and organize effective keywords.
Two Tools to Help With the Keywords List
Discover tools that assist in finding the right keywords for your campaigns.
Design Appropriate Campaign Structure
Learn how to create a campaign structure that aligns with your goals.
Keyword Match Types
Explore different match types and their impact on your ads.
Creating Killer Ads
Tips for crafting compelling ads that attract clicks.
Extensions: Critical for Success
Implement ad extensions to enhance visibility and performance.
Bonus: Spying on Competitors
Learn strategies to analyze and outperform your competitors.
Choosing a Bid Strategy
Different bidding strategies explained to optimize your budget.
Do These 3 Things or Waste Your Money!
Essential actions to ensure your campaigns are efficient.
After Launch: Ongoing Campaign Optimization
Techniques for continuously improving campaign performance.
Ongoing Campaign Management
Best practices for managing your campaigns over time.
‘Smart Campaigns’… Are They Really Smart?
An evaluation of Google’s automated campaign options.
(Advanced) The BEST Strategy for Local Service-Based Businesses
Optimize local service campaigns for maximum efficiency.
(Advanced) Remarketing Lists for Search Ads
How to leverage remarketing to target past visitors.
(Advanced) Dynamic Search Ads (DSA)
Explore advanced DSAs for dynamic campaign growth.
III. Google Shopping Campaigns
Intro to Google Shopping
Overview of Google Shopping campaigns and their benefits.
Google Merchant Centre: What, Why & How
Learn to set up and manage your Google Merchant Center account.
Creating Your Product Feed – An Overview
Steps to build an effective product feed for Shopping campaigns.
Which Campaign Type Should I Use?
Guidance on selecting the best campaign type for your business.
Standard Shopping
Basics of creating and managing standard shopping campaigns.
Standard Shopping Campaign Optimisation
Tips to optimize standard shopping campaigns for better performance.
Performance Max
Introduction to Performance Max campaigns.
PMAX Campaign Optimisation & FAQ’s
Strategies for optimizing PMAX campaigns and answering common questions.
How the Biggest & Best Retailers Do It
Case studies on top retailers’ Google Shopping tactics.
(Advanced) Use Feed Rules to Beat Your Competition
Advanced techniques using feed rules for competitive advantage.
Running Shopping Campaigns in Multiple Countries (The Right Way)
Best practices for international shopping campaigns.
Google Shopping for a Shopify Store: COMPLETE GUIDE
Step-by-step guide to integrating and optimizing Google Shopping with Shopify.
IV. Display Campaigns
Overview
Introduction to display advertising on the Google Network.
Targeting on the Display Network
Various targeting methods explained for precise audience reach.
Audience Targeting In Practice
Examples and practical applications of audience targeting.
Content Targeting In Practice
How to target based on content for effective ad placement.
Example Campaign Structure
Sample campaign structures for display ads.
Creating Display Ads
Learn to design compelling and effective display ads.
(Advanced) Use Dynamic Ads Feed for Personalized Ads
Create dynamic, personalized ads using a dynamic feed.
Viewable CPM: A Bid Strategy Unique to Display Campaigns
Understanding CPM bidding for the display network.
Campaign Creation COMPLETE Demonstration
Watch a full demonstration of creating a display campaign.
V. Video Campaigns
Understand YouTube Ad Formats
Explore the different YouTube ad formats and their uses.
Bid Strategies for YouTube Ads
Select the best bidding strategies for YouTube campaigns.
The Best Way to Start With YouTube Ads: Full Campaign Walk-Through
Step-by-step walkthrough for launching a successful YouTube campaign.
YouTube Campaign Structure
Learn the structure for organizing effective video campaigns.
(Advanced) Ad Sequencing on YouTube
Advanced strategies for sequencing ads for maximum impact.
VI. Other Campaign Types
App Campaigns
Overview of Google Ads for mobile app promotion.
Discovery Campaigns
Learn how discovery ads work and how to set them up.
Local Campaigns
Create campaigns targeting local customers effectively.
VII. Golden Bonus Content
Google Ads Editor
Master the use of Google Ads Editor for efficient campaign management.
Google Data Studio
Learn to create customized reports and dashboards for data analysis.
Should I be Applying Recommendations from the Recommendations Tab?
Insight on using Google’s recommendations effectively.
Notes: How the Pros Keep Track of Their Changes
Best practices for tracking and managing changes in campaigns.
(Advanced) Seasonality Adjustments to Maximize Revenue During Sale Periods
Tips for adjusting campaigns to leverage seasonal opportunities.
Get Started Today!
Enroll in the Google Ads Masters Course and take your advertising skills to the next level. Gain access to proven strategies, expert insights, and advanced techniques that will elevate your campaigns and help you achieve your advertising goals.
Homepage: Google Ads Masters
