Description
Molly Pittman Smart Social Media | 17.5 GB
What You’ll Learn in Train My Social Media Manager
On-Demand Training with Laura Palladino
- Access to 13 sessions of in-depth training videos, how-to tutorials, and Q&A recordings.
Course Features
- 5-step ICOSA Framework: Learn how to plan, launch, and monetize effective social media campaigns.
- Resource Library: Gain access to a collection of step-by-step worksheets and fill-in-the-blank templates.
- Guest Instructors: Benefit from insights from 4 expert guest instructors in their respective fields.
- BONUS #1: Ambassador Blueprint ($397 value).
- BONUS #2: Zipify Pages – 2-month Membership ($194 value).
Session Breakdown
SESSION 1: Think Like a Social Media Manager
- Welcome to Train My Social Media Manager
- How to Think Like a Social Media Manager
- SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
- Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
- Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
- Session 1 Q&A and Feedback
SESSION 2: Forging Your Brand Identity
- Forging Your Brand Identity, with Ezra Firestone
- Resources: Brand Identity Worksheet
SESSION 3: Finding Your Customer Avatar
- Why Customer Avatars Are Key for Social
- How to Find My Avatar?
- Getting Into the Mind of Your Avatar
- Transformation Grid
- Session 3 Q&A and Feedback
- Resources:
- Customer Persona Example from BOOM!
- The Customer Persona Canvas
- Customer Avatar Questionnaire
- The Transformation Grid
SESSION 4: Setting Social Media Goals
- Setting Social Media Goals
- Facebook, Instagram, YouTube Walkthroughs
- Which Advertising Platforms Should I Use?
- Session 4 Q&A and Feedback
- Resources: Goal Setting, Achieving & Measurement Worksheet
SESSION 5: Content Strategy & I.C.O.S.A.
- Content Strategy & The I.C.O.S.A. System
- Session 5 Q&A and Feedback
SESSION 6: Content Ideation
- ICOSA Deep Dive: Ideation
- Agora Walkthrough
- Evaluating Content Performance with Google Analytics
- Session 6 Q&A and Feedback
- Resources:
- The Content Grid
- The Content Marketing Funnel
SESSION 7: Content Creation
- ICOSA Deep Dive: Creation
- Video Formulas, Gear, Blog Process, and Editing Techniques
- Session 7 Q&A and Feedback
- Resources:
- Template: Blog Post, Email & Social
- Video Gear Order List
- Headline Formulas
SESSION 8: Content Optimization
- ICOSA Deep Dive: Optimization
- Resizing for IGTV and Creating Quote Images
- Session 8 Q&A and Feedback
SESSION 9: Content Syndication
- ICOSA Deep Dive: Syndication
- Tutorials for YouTube, Facebook, Pinterest, IGTV, and Instagram Stories
- Session 9 Q&A and Feedback
SESSION 10: Content Amplification
- ICOSA Deep Dive: Amplification
- Amplifying a Blog Post via Email
- Session 10 Q&A and Feedback
SESSION 11: Content Data & Analysis
- ICOSA Deep Dive: Analysis & Re-ICOSA
- Engagement Data in Facebook Creator Studio
- Analyzing Content Performance in Google Analytics
- Session 11 Q&A and Feedback
SESSION 12: Customer Communication
- Handling Customer Feedback / Protecting Your Brand’s Reputation
- Session 12 Q&A and Feedback
- Resources: Responding on Social: Macro Examples
SESSION 13: Giveaways
- Giveaways and Social Contests
- Session 13 Q&A and Feedback
- Resources: Giveaway Rules, Giveaway Checklist
Get Started
To dive deeper into social media management and enhance your skills, visit: Train My Social Media Manager.