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Molly Pittman Smart Social Media

Molly Pittman Smart Social Media | 17.5 GB, Introducing Train My Social Media Manager – the ultimate on-demand training program with expert instructor Laura Palladino. Learn the 5-step ICOSA Framework for successful social media campaigns and gain access to a resource library of templates and worksheets. Bonus: Ambassador Blueprint and 2-month membership to Zipify Pages. Start thinking like a pro today!

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Description

Molly Pittman Smart Social Media | 17.5 GB

What You’ll Learn in Train My Social Media Manager

On-Demand Training with Laura Palladino

  • Access to 13 sessions of in-depth training videos, how-to tutorials, and Q&A recordings.

Course Features

  • 5-step ICOSA Framework: Learn how to plan, launch, and monetize effective social media campaigns.
  • Resource Library: Gain access to a collection of step-by-step worksheets and fill-in-the-blank templates.
  • Guest Instructors: Benefit from insights from 4 expert guest instructors in their respective fields.
  • BONUS #1: Ambassador Blueprint ($397 value).
  • BONUS #2: Zipify Pages – 2-month Membership ($194 value).

Session Breakdown

SESSION 1: Think Like a Social Media Manager

  • Welcome to Train My Social Media Manager
  • How to Think Like a Social Media Manager
  • SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
  • Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
  • Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
  • Session 1 Q&A and Feedback

SESSION 2: Forging Your Brand Identity

  • Forging Your Brand Identity, with Ezra Firestone
  • Resources: Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

  • Why Customer Avatars Are Key for Social
  • How to Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Transformation Grid
  • Session 3 Q&A and Feedback
  • Resources:
    • Customer Persona Example from BOOM!
    • The Customer Persona Canvas
    • Customer Avatar Questionnaire
    • The Transformation Grid

SESSION 4: Setting Social Media Goals

  • Setting Social Media Goals
  • Facebook, Instagram, YouTube Walkthroughs
  • Which Advertising Platforms Should I Use?
  • Session 4 Q&A and Feedback
  • Resources: Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

  • Content Strategy & The I.C.O.S.A. System
  • Session 5 Q&A and Feedback

SESSION 6: Content Ideation

  • ICOSA Deep Dive: Ideation
  • Agora Walkthrough
  • Evaluating Content Performance with Google Analytics
  • Session 6 Q&A and Feedback
  • Resources:
    • The Content Grid
    • The Content Marketing Funnel

SESSION 7: Content Creation

  • ICOSA Deep Dive: Creation
  • Video Formulas, Gear, Blog Process, and Editing Techniques
  • Session 7 Q&A and Feedback
  • Resources:
    • Template: Blog Post, Email & Social
    • Video Gear Order List
    • Headline Formulas

SESSION 8: Content Optimization

  • ICOSA Deep Dive: Optimization
  • Resizing for IGTV and Creating Quote Images
  • Session 8 Q&A and Feedback

SESSION 9: Content Syndication

  • ICOSA Deep Dive: Syndication
  • Tutorials for YouTube, Facebook, Pinterest, IGTV, and Instagram Stories
  • Session 9 Q&A and Feedback

SESSION 10: Content Amplification

  • ICOSA Deep Dive: Amplification
  • Amplifying a Blog Post via Email
  • Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

  • ICOSA Deep Dive: Analysis & Re-ICOSA
  • Engagement Data in Facebook Creator Studio
  • Analyzing Content Performance in Google Analytics
  • Session 11 Q&A and Feedback

SESSION 12: Customer Communication

  • Handling Customer Feedback / Protecting Your Brand’s Reputation
  • Session 12 Q&A and Feedback
  • Resources: Responding on Social: Macro Examples

SESSION 13: Giveaways

  • Giveaways and Social Contests
  • Session 13 Q&A and Feedback
  • Resources: Giveaway Rules, Giveaway Checklist

Get Started

To dive deeper into social media management and enhance your skills, visit: Train My Social Media Manager.

 

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