Description
Molly Pittman Smart Paid Traffic | 60 GB
The Smart Paid Traffic Course is an in-depth 12-week program designed by Molly, a leading educator and media buyer in the industry. This course offers a comprehensive and updated curriculum to teach you the skills and strategies necessary for mastering paid traffic and media buying, regardless of the latest platform updates or algorithm changes. Whether you’re an experienced media buyer or a beginner looking to break into the field, this course provides a clear path to success through hands-on learning, expert guidance, and real-world examples.
What You’ll Learn
- Instructor: Molly
- Meet Molly, one of the most sought-after educators and media buyers in the industry. She will be your guide for the next 12 weeks, sharing her expertise and proven strategies to help you succeed in paid traffic campaigns.
- Updated Curriculum
- The course includes 25 sessions and over 40 hours of content, all updated to reflect the latest changes in the traffic landscape, including updates for iOS 14 and beyond.
- 50 How-To Videos
- The course provides detailed implementation tutorials, showing you step-by-step how to set up, launch, and manage your paid traffic campaigns effectively.
- Resource Library
- Access a vast collection of fill-in-the-blank worksheets, templates, and resources that Molly uses daily in her own campaigns, designed to guide you through every module.
- Over-the-Shoulder Examples
- Watch Molly’s over-the-shoulder demonstrations, giving you a clear understanding of how to execute every step before you implement it yourself.
- Recorded Q&A Sessions
- The course includes recordings of Q&A sessions from Molly’s most recent live semester, where she addresses student questions and provides feedback on their work.
- Weekly Action Items
- Stay on track and accountable with weekly action items designed to help you apply what you’ve learned and achieve your goals.
- Flexible Learning Schedule
- Recognizing that every media buyer is different, Smart Paid Traffic allows you to complete the course at your own pace, accommodating your busy schedule and individual learning preferences.
Course Curriculum: 12-Week Breakdown
The course is organized into 12 weekly sessions, focusing on Molly’s 9-step traffic system. This system teaches you how to succeed with paid traffic regardless of platform updates or algorithm changes. Each week combines strategy sessions, implementation steps, and Q&A recordings to provide a clear, actionable path to becoming a successful media buyer.
Session 1: Setting the Strategy
- Learn to think like a media buyer and plan your traffic system effectively.
- Explore different traffic systems for ecommerce, non-ecommerce, and local businesses.
- Resources: Traffic System Planning Sheet.
Session 2: Crafting the Offer
- Master Molly’s Offer Formula and learn how to build high-converting lead magnets.
- Explore funnel maps for various business models, including webinars, mini-classes, and low-dollar offers.
- Resources: Funnel maps and product page templates.
Session 3: Defining the Who and Why
- Understand the importance of knowing your customer and defining your business objective.
- Learn how to identify your target audience (avatar) and tailor your message accordingly.
- Resources: Customer Avatar Questionnaire, Transformation Grid.
Session 4: Ideating Campaign Assets
- Select and craft your ad copy styles, using proven formulas and creative techniques.
- Bonus content includes long-form ad copywriting and a copywriting session with expert Alex Cattoni.
Session 5: Targeting and Copy Techniques
- Explore targeting updates and strategies from Molly, including tips and best practices for creating high-converting creatives.
- Resources: Targeting Research Exercise.
Session 6: Campaign Setup
- Set up various campaign types, including conversion, traffic, ABO (Ad Set Budget Optimization), and CBO (Campaign Budget Optimization).
- Learn about audience insights, dynamic creatives, and budget management.
- Resources: Ad System Planning Sheets.
Session 7: Tracking and Analytics
- Discover the how and why of UTM parameters, and dive into tools like Google Analytics and Facebook Events Manager.
- Learn post-iOS15 tracking strategies and how to fill out campaign performance tracking sheets.
- Resources: Tracking Sheets.
Session 8: Auditing and Optimization
- Gain skills in auditing your traffic campaigns and optimizing your website using heat maps.
- Case studies and real examples provide insight into campaign troubleshooting and analysis.
Session 9: Scaling Your Campaigns
- Learn best practices for scaling your campaigns using CBO and automated rules.
- Resources include strategies for scaling ad spend up to $100k/day.
Session 10: Advanced Dynamic Product Ads
- Master the setup and management of dynamic product ads, ensuring your campaigns reach the right audience with precision.
Session 11: YouTube and Google Ads Retargeting
- Discover YouTube retargeting techniques with Tom Breeze and advanced Google Ads strategies with Mike Rhodes.
- Resources: Google Ads Audit Checklist.
Session 12: Agency & Freelancing Insights
- Learn how to build and manage an agency or freelance business with guidance from James Schramko.
- Additional sessions cover Facebook’s Conversion API, social media planning, blog content optimization, and acquiring subscribers.
- Featured experts include Laura Palladino, Nehal Kazim, and Ryan McKenzie.
Who Is This Course For?
- Aspiring Media Buyers: If you want to start a career in media buying, this course provides the foundational skills and advanced techniques needed to excel.
- Experienced Marketers: For marketers seeking to enhance their paid traffic skills, this course covers the latest updates and advanced strategies to stay competitive.
- Entrepreneurs and Business Owners: If you’re running a business, learn how to manage your own ad campaigns and maximize your marketing budget for better ROI.
Additional Benefits
- Hands-on Training: Get practical experience with campaign setup, tracking, and scaling techniques, ensuring you can apply the lessons directly to real-world situations.
- Lifetime Access: Enjoy access to all course materials, ensuring you can revisit and refresh your skills as needed.
- Expert Guidance: Molly’s insights and industry connections give you an edge, providing you with the support and knowledge to succeed.
Enroll Today
Ready to become a paid traffic expert? Visit Smart Paid Traffic and enroll now to start your journey with Molly and master the skills needed to excel in the ever-changing world of media buying.
