Description
Marisa Murgatroyd Your Website in a Weekend | 4.8 GB
Course Overview: Make Money with Your Website
Instructor: Marisa
Introduction: In the world of web design, a critical question often overlooked is, “How are you going to make money with your website?” Most designers and agencies focus on aesthetics rather than the strategies that drive conversions. This course aims to equip participants with the knowledge to create a website that generates revenue and aligns with their business goals.
Key Takeaways:
- Learn to avoid common pitfalls that result in ineffective websites.
- Understand the importance of a site that drives leads and sales rather than simply serving as an online brochure.
- Recognize that an investment in a well-designed website can yield significant returns.
Why Choose This Course?
- Real-World Experience: With over 20 years of combined experience, Marisa and her team have successfully built 100+ websites per year for clients, ensuring practical insights that address the most common challenges faced by business owners.
- Avoid Trial & Error: Learn from the experiences of over 1,000 clients, allowing you to sidestep costly mistakes and implement proven strategies for success.
Course Structure: Presenting Your Website in a Weekend
Day 1: Foundation for Success
Session 1: Your Path to Cash
- Understand why your current website might not be delivering results.
- Identify three key ways your site can support business growth.
- Learn to select a memorable branded URL that reflects your business.
Session 2: Optimize Your Pages
- Discover essential pages for your business website and their best practices:
- Home Page: Choose among three types to elevate your business.
- Services Pages: Command high ticket prices effectively.
- Blog: Position yourself as an authority while driving traffic.
- Consultation Page: Attract prospects to your offerings.
- About Page: Transform this often-overlooked page into a trust-building tool.
Session 3: Perfect Calls-to-Action
- Create compelling calls-to-action for each page to drive engagement.
- Utilize conversion strategies that encourage visitor interaction.
- Develop “ethical bribes” to incentivize opt-ins and leads.
Day 2: Advanced Strategies for Impact
Session 4: Shortcut to Massive Credibility
- Learn how small details (colors, fonts, photography) impact credibility.
- Gain insights into creating a standout brand image.
Session 5: Words that Sizzle
- Understand the difference between copywriting and general writing.
- Discover how to write compelling headlines and calls-to-action.
- Learn effective email writing strategies to improve readership.
Session 6: Demystifying Tech Stuff
- Grasp essential tech components for running an online business:
- Merchant accounts and selecting the right provider.
- Understanding CRM and email marketing services.
- Discover low-cost, tech-friendly ways to integrate video into your site for increased conversion.
Final Thoughts:
This course is designed for business owners who want to transform their website from a passive online presence into an active revenue-generating platform. By the end of the weekend, participants will have actionable insights and a solid framework to ensure their website aligns with their business goals and effectively converts visitors into customers.
