Description
Joe Martinez Lead Generation MasterClass | 2.51 GB
Lead Generation Master Class Overview
Here’s What’s Included:
Lead generation paid media campaigns are often more complex than eCommerce. They require not just conversions, but also high-quality leads and robust tracking for down-funnel optimization. In this comprehensive course, you’ll learn strategies across three key stages of lead generation, supplemented by in-depth examples.
Course Structure
Total Duration: Approximately 3 hours
Format: 28 short lessons for focused learning
Section 1 – Generating Leads
- Intro & Agenda – Section 1: Generating Leads
- Call To Action Strategy
- The Biggest Mistakes
- Determining the Right Action
- The Price of Inaction
- Building Firepower
- Designing for Engagement
- Finding Your Audience
- Who Are They?
- Generating Leads
- Overview of 4 Main Strategies
- Building a Foundation
- Intro to Why Foundations Matter
- Excluding Duplicate Leads
- Creating a Database
Section 2 – Improving Lead Quality
- Intro & Agenda – Section 2: Improving Lead Quality
- Words of Caution
- Setting Proper Expectations
- Defining Goals
- What Makes a Good Lead?
- Ad Copy & Landing Pages
- Making Your Brand Stand Out
- Lead Gen Form Strategy
- Understanding Best Practices
- CASE STUDY: Real-World Examples
- Tips to Improve Form Effectiveness
Section 3 – Converting Down the Funnel
- Intro & Agenda – Section 3: Converting Leads
- Data Prep
- Defining Metrics & Requirements
- Retrieving Your Data
- Creating a Workflow
- Timing Your Optimizations
- Don’t Jump the Gun
- Attribution Matters
- Understanding What Works
- Defining an MQL
- Intro to Lead Scoring
- Campaign Movement Strategies
- Using Data to Drive Decisions
- Developing Cost Per Lead Goals
- How to Set Achievable Targets
- Conclusion & Recap
- Summary of Customer Generation Insights
Start Your Lead Generation Journey Today!
Ready to enhance your lead generation skills? Sign up now and explore the strategies that will drive quality leads and conversions! Visit the official homepage to enroll.
