Description
Jessica Tutton Facebook Ad Launch Formula | 11.5 GB
What’s Included:
- 12 Comprehensive Training Modules: Dive into detailed video tutorials designed to help you become proficient in Facebook Ads.
- Step-by-Step Launch Strategies: Learn to effectively sell your course through live launch events, ensuring a successful launch every time.
- Ad Copy Formulas: Developed in collaboration with a professional copywriter to maximize ad performance.
- Editable Ad Templates: Access customizable templates for ad visuals, including both images and videos.
- Private Facebook Community Group: Join a community for support, feedback, and networking.
- 3 Exclusive LIVE Training Sessions: Additional training sessions to deepen your knowledge.
- BONUS 1:1 Coaching Session: A personalized 60-minute coaching call tailored to your specific needs.
Module Breakdown:
Module 1: Crafting Your Launch Formula
- In this module, we build a customized launch plan specifically for your business. Using checklists and workbooks, we simplify the process, making it not only profitable but also manageable.
- You’ll master:
- Creating a launch calendar tailored to your timeline.
- Planning your pre-launch activities, such as developing a lead magnet and crafting an email sequence.
- Choosing the right launch strategy (webinars vs. challenges) and executing all critical components for a high-converting launch.
- Building a confident sales strategy and content plan for your course.
Module 2: Funnel Optimization for Success
- This module focuses on creating high-conversion landing pages that can achieve over 70% conversion rates, crucial for maximizing your ad efforts.
- You’ll discover:
- A simple design framework for effective landing pages.
- Step-by-step guidance on creating landing and thank-you pages using LeadPages.
- The role of thank-you pages in building rapport and trust with your audience.
- Bonus Insight: Learn to monetize your thank-you page by offering a low-cost product, turning new leads into paying customers early on.
Module 3: Advertising Fundamentals
- A beginner’s crash course on Facebook Ads, teaching only the essentials to create an effective ad strategy.
- Key takeaways include:
- Understanding campaign objectives, tracking pixels, targeting, and more.
- Mastering split testing to minimize cost per lead during launches.
- Setting up Business Manager and Ads Manager efficiently—just two quick 30-minute sessions to get you started.
Module 4: Domain Setup & Verification
- This module addresses domain verification for compliance with Apple’s iOS14 updates.
- You’ll learn:
- How to create and verify a custom domain using DNS settings.
- Meta-tag verification for your domain setup.
Module 5: Pixels & Event Tracking
- Set up tracking pixels and configure events to optimize your campaigns for maximum efficiency.
- Skills covered:
- Installing and testing tracking pixels.
- Setting up custom conversions and standard events for campaign tracking.
Module 6: Creating Scroll-Stopping Media
- Design engaging ad visuals and videos for Facebook newsfeed, Instagram Stories, and Reels.
- In this module:
- Use Canva, the simplest tool available, to create effective graphics.
- Learn how to create videos that reduce your cost per lead.
- Get access to editable templates and tips on split testing visual elements.
Module 7: Writing Copy That Converts
- Develop the skills to write persuasive ad copy that attracts and engages your target audience.
- This module covers:
- Understanding your ideal client and crafting messages that connect.
- Using storytelling to establish a relationship with your audience.
- Key elements to include in your ads to encourage sign-ups for your webinars or email list.
Module 8: Targeting the Right Leads
- This module focuses on setting up targeted audiences within Facebook Ads Manager.
- You’ll learn:
- The right audiences to target during different stages of your launch.
- Creating retargeting strategies and lookalike audiences.
- Targeting leads based on interests, demographics, and behavior patterns.
Module 9: Building High-Converting Campaigns
- Implement a step-by-step approach to set up and optimize your ad campaigns.
- Learn to:
- Create campaigns from start to finish.
- Split test visuals and copy.
- Experiment with various audience segments for best results.
Module 10: Retargeting Strategies During Launch
- Develop retargeting campaigns specifically for your launch period to maximize sales.
- Topics include:
- Structuring ads for the open cart period.
- Setting up retargeting campaigns and testing different creatives.
Module 11: Monitoring and Optimizing Performance
- This module teaches advanced strategies for tracking and optimizing campaigns.
- You’ll gain insights on:
- Using Ads Manager to track results and read analytics.
- Making data-driven decisions to improve campaign efficiency and reduce lead costs.
Module 12: Analyzing Your Launch Performance
- Review and evaluate your launch to determine areas for growth and improvement.
- This module covers:
- Key metrics to track for a successful launch.
- Understanding the customer journey and where to make adjustments.
- Identifying opportunities to optimize both ads and funnel strategies.
Bonus Training Sessions:
- Instagram Reel Ads That Convert
- Learn to create engaging Instagram Reels that outperform outdated ad formats, filling your funnel with motivated leads.
- Boost Your Podcast Growth with Ads
- Techniques to elevate your podcast, increase subscribers, and convert listeners into course buyers.
- Evergreen Webinar Ads for Consistent Sales
- Replace standard PDFs with evergreen webinars to build trust and turn new leads into enthusiastic buyers before launch.
Learn More:
Visit the homepage for additional details: https://www.jessicatutton.com.au/fb-alf-2023
